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Karnataka marketing campaign blitz ends: How events went all out to woo electorate forward of May 10 elections

NEW DELHI: The prime voltage campaigning for the May 10 meeting elections in Karnataka got here to an finish on Monday with all 3 primary political events — BJP, Congress and JD(S) — creating a last-ditch effort to woo the electorate.
From jam-packed roadshows to large rallies, from sour political remarks to famous person appearances, the weeks-long campaigning took the southern state via typhoon as events left no stone unturned to outdo every different.
PM Modi, Amit Shah, Yogi Adityanath, Rahul Gandhi, Priyanka Gandhi, Mallikarjun Kharge, HD Kumaraswamy — the highest weapons of the entire primary political events went on a marketing campaign blitz around the state previously few days.
Within the depth of the marketing campaign, there have been cases of leaders crossing the road of public discourse and indulging in private assaults and abuses towards every different.

The elections are a struggle of status for BJP, which is making an attempt onerous to wreck the 38-year-old jinx and retain energy in its handiest southern state.
The Congress, in the meantime, is in search of a much-needed electoral spice up forward of the 2024 Lok Sabha polls via wresting the state from BJP.
Karnataka Elections 2023 | Footage | Movies | Key Events | Knowledge Hub
For JD(S), it is a query of survival because the celebration is rapid shedding its enhance base to each BJP and Congress.
Here is a have a look at how every of the 3 events attempted to provoke the electorate …
As anticipated, High Minister Narendra Modi was once the superstar of BJP’s marketing campaign and held as many as 19 rallies and six roadshows within the run as much as the elections.
The BJP took a centralised manner with its campaigning, highlighting nationwide problems and programmes or achievements of the Union executive coupled with only a few from the state.
PM Modi made a big marketing campaign push within the final week since April 29 via protecting mega public conferences and roadshows, canvassing votes for BJP applicants around the state with the ballot slogan ‘Ee Baariya Nirdhara, Bahumatada BJP Sarkara’ (This Time’s Determination: Majority BJP Govt).
Forward of the announcement of polls on March 29, PM Modi had visited the state seven occasions since January to unveil a number of executive schemes and initiatives, and had addressed a lot of beneficiary conferences.


Top-octane campaigning in Karnataka involves an finish

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Consistent with BJP leaders, PM Modi’s election rallies strengthened its marketing campaign in a large approach and would lend a hand the celebration script historical past within the polls.
Altogether, BJP nationwide leaders held a complete of 206 public conferences and 90 roadshows, whilst its state leaders held 231 public conferences and 48 street displays.
Union house minister Amit Shah additionally travelled the state broadly to marketing campaign for the celebration and strategise for the polls.
Quite a few BJP leaders, together with its nationwide president J P Nadda, leader ministers of BJP dominated states like Uttar Pradesh’s Yogi Adiyanath, Assam’s Himanta Biswa Sarma, Madhya Pradesh’s Shivraj Singh Chouhan, Goa’s Pramod Sawant, in addition to Union Ministers Nirmala Sitharaman, S Jaishankar, Smriti Irani, Nitin Gadkari, amongst others too have travelled in more than a few portions of the state for campaigning.

The celebration additionally successfully utilised the services and products of its best chief in Karnataka B S Yediyurappa to counter the try via the Congress to construct a belief that it was once turning anti-Lingayat.
Whilst the BJP attempted to spotlight the achievements of each the state and central governments to pitch for any other probability for its ‘double-engine’ executive (identical celebration executive in state and at Centre), the celebration additionally overtly sought votes within the identify of Modi, projecting his symbol as an international chief and India’s “rising stature” at the international level.
PM Modi centered Congress on many events right through the campaigning, particularly the Gandhis whom he known as the “royal circle of relatives”.
The BJP and its leaders, particularly the High Minister, attempted to show opposition barbs at him like “venomous snake” into marketing campaign problems for the celebration to capitalise on.
The Congress’s point out of a conceivable ban on right-wing outfit Bajrang Dal was once additionally utilized by Modi and the BJP equipment to counter the grand outdated celebration via seeking to logo it “anti Bajarangbali” and “anti Hindu”.
BJP’s manifesto additionally created numerous buzz within the state because the celebration guarantees to carry Uniform Civil Code (UCC) and Nationwide Check in of Electorate (NRC) within the state.
Here are the details of BJP’s poll manifesto for Karnataka.
The Congress by-and-large excited about native problems and its marketing campaign additionally was once run via its state leaders to start with.
Within the later part, central leaders akin to AICC president Mallikarjun Kharge, Rahul Gandhi and Priyanka Gandhi Vadra pitched in due to this fact.
Congress, with stalwarts like former CM Siddaramaiah and state celebration president DK Shivakumar, is making an attempt onerous to wrest energy from BJP to support its credentials as the primary opposition participant forward of the 2024 Lok Sabha elections.
By means of profitable Karnataka, it additionally needs to provide a momentum of types to its staff to take at the battle-ready election equipment of the BJP later this yr within the Hindi heartland states of Madhya Pradesh, Chhattisgarh and Rajasthan.
For Congress, the election end result can point out the efficacy of Rahul Gandhi’s mega all-India footmarch that concluded in December. It is going to even be individually necessary for celebration president Kharge, who’s a key chief from the state.
Congress’s marketing campaign to start with focused round its state leaders like Siddaramaiah and D Okay Shivakumar. Later, Kharge gave it momentum and thereby ready the pitch for the celebration’s best leaders Rahul and Priyanka Gandhi to enroll in in.

The brother-sister duo broadly travelled around the state, difficult the BJP’s marketing campaign equipment led via Modi, countering and difficult him on more than a few problems, most significantly at the factor of corruption, whilst promising to supply a greater selection for Karnataka. Their mom and previous AICC president Sonia Gandhi addressed a celebration rally in Hubballi on Saturday.
Congress has held 99 public conferences and 33 street displays via its best state and central leaders.
The Congress’s primary goal to assault the BJP executive on this election was once over corruption/scams and the fee of 40 according to cent fee, coupled with the Adani factor.
Whilst broadly highlighting its 5 key ballot ‘promises’, the celebration attempted to tell the folks about its fee towards the BJP executive of getting “failed in gratifying 90 according to cent of its guarantees” made in its 2018 manifesto.
At a time when it appeared like all was once going smartly, Congress itself waded into controversies with Siddaramaiah’s observation that “there may be already a Lingayat CM who’s essentially the most corrupt”, which the BJP become an “insult” to all the Lingayat neighborhood; Mallikarjun Kharge comparing Prime Minister Narendra Modi to “a venomous snake”; then his son and Chittapur MLA Priyank Kharge calling Modi a “nalayak beta” (incompetent son).
It discovered itself in any other controversy at the ultimate days of the camoaigning over Sonia Gandhi’s use of the time period “sovereignty” for Karnataka right through the state ballot marketing campaign.
The BJP on Monday moved the Election Fee in search of motion towards the Congress chief and in addition demanded an FIR towards her.
Amid those back-to-back controversies, the Congress manifesto’s promise of most likely banning the right-wing Bajrang Dal led to some nervousness because it threatened to harm the optics, as BJP aggressively picked up the problem to painting the grand outdated celebration as being towards lord Hanuman and the feelings of Hindus.
Listed here are the main points of Congress’s ballot manifesto for Karnataka.
JD(S) too ran a extremely localised marketing campaign, anchored only via its chief H D Kumaraswamy, with celebration patriarch Deve Gowda too becoming a member of in later regardless of his complex age and comparable illnesses.
The celebration is suffering to restore itself within the state which is ruled via BJP and Congress. In 2018, it performed the position of kingmaker after sewing in combination a post-poll alliance with Congress.
It continues to be noticed whether or not JD(S) unearths itself in a identical place after May 13.
For the Deve Gowda-led celebration regardless that, the primary problem is to take care of its political relevance at a time when it’s plagued via desertions and inside rifts.

It’s also combating with the picture of being a “circle of relatives celebration”. Gowda’s son Kumaraswamy, has in some way single-handedly controlled the JD(S) marketing campaign around the state, along with his getting old father taking the again seat.
Kumaraswamy has by-and-large targeted his marketing campaign on a five-fold programme referred to as ‘Pancharatna’ that the JD(S) plans to put into effect on coming to energy. It contains high quality training, well being care, housing, farmer welfare and employment.
Despite the fact that the 89-year-old Deve Gowda to start with stayed clear of campaigning because of age comparable illnesses, he has been travelling and campaigning for JD(S) applicants previously couple of weeks, particularly within the celebration bastion of Outdated Mysuru area, making an emotional pitch, and countering the Congress’s and BJP’s assaults towards his celebration.
Allegations via each nationwide events that the JD(S) was once the ‘B workforce’ of the opposite, and that JD(S) was once hoping to win simply 35-40 seats to play a an important position in executive formation in case of a hung verdict had been a few of the criticisms confronted via Kumaraswamy on this marketing campaign.
The previous leader minister, then again, has closely banked at the subjects of regional delight and Kannadiga id in his campaigning, in conjunction with problems associated with welfare of farmers and the deficient to draw electorate.
Here are the details of JD(S)’s poll manifesto for Karnataka.
(With inputs from PTI)


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